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March 2017

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March 2017

new content

Wellaby’s a proud sponsor of FIRST® LEGO® LEAGUE contest!

March 2017

Happy kids are indeed a reason to smile about!
Educational Non-Profit Organization eduAct successfully organized FIRST® LEGO® LEAGUE Greece Competition, a Robotics Research and Innovation for Children contest and Wellaby's was a proud sponsor!

Simple Bakes Smoky BBQ nominated for Free From Food Awards 2017!

February 2017

New Product Simple Bakes Smoky BBQ makes it to the shortlist of FFFA 2017! 
Excited to be a part of Free From Food Awards in their 10th anniversary year!
Fingers crossed with an eye on the 28th of March!

Wellaby’s introduces Simple Bakes in ISM EXPO Cologne 2017!

February 2017

Wellaby’s once again took part in the ISM EXPO in Cologne! This year we had the pleasure of introducing our new Simple Bakes with great success! This new and exciting range of great tasting, wholegrain snacks are virtually allergen free and available in Smoky BBQ, Spicy Chilli and Salt & Pepper flavours! See you again next year!

Local students create short films about our new Simple Bakes range!

December 2016

We were delighted to host a group of local students at the factory recently, where we had the opportunity to talk about brand, product and communication. The students loved the new Simple Bakes range and were keen to create some innovative short films to share on social media. Keep an eye open for their work, we’ll be sharing it across our social media too!

New range Simple Bakes makes headlines in The Grocer

September 2016

Have you heard the news? Our new range of free from Simple Bakes are a real hit with The Grocer. Our ‘Simple Bakes’ scored a fantastic 45/50 in the acid test with consumer comments like: ‘packaging stands out’, ‘great taste’, ‘indulgent’ and ‘appeal for non-coeliacs’

If you’re a potential stockist or distributor interested in finding out how Simple Bakes could help you reach new free from customers, get in touch today!

Gluten free blogger, Coeliac Delight, shares her feedback on our new Simple Bakes range!

July 2016

Following on from the Allergy Show in London, we’ve loved receiving terrific feedback from the people we met. Thanks to all of the bloggers that wrote about the launch of Simple Bakes, your feedback is invaluable to us developing our range. Here is a link to the blog from Coeliac Delight, who highly recommends the Sweet Chilli flavour! You can read the blog in full here...

Meet the team and be the first to try our new range – Simple Bakes!

July 2016

If you are heading to the Allergy Show at Olympia between the 8th and 10th July be sure to stop by and say hi to Sue and Angeliki. They’ll be launching our brand new range, Simple Bakes, which are not only gluten free, but vegan too! The team will have lots of samples plus bags for you to buy and take home, we can’t wait to share our new snacking sensation with you!

March 2017

new title

March 2017

new content

Wellaby’s a proud sponsor of FIRST® LEGO® LEAGUE contest!

March 2017

Happy kids are indeed a reason to smile about!
Educational Non-Profit Organization eduAct successfully organized FIRST® LEGO® LEAGUE Greece Competition, a Robotics Research and Innovation for Children contest and Wellaby's was a proud sponsor!

Simple Bakes Smoky BBQ nominated for Free From Food Awards 2017!

February 2017

New Product Simple Bakes Smoky BBQ makes it to the shortlist of FFFA 2017! 
Excited to be a part of Free From Food Awards in their 10th anniversary year!
Fingers crossed with an eye on the 28th of March!

Wellaby’s introduces Simple Bakes in ISM EXPO Cologne 2017!

February 2017

Wellaby’s once again took part in the ISM EXPO in Cologne! This year we had the pleasure of introducing our new Simple Bakes with great success! This new and exciting range of great tasting, wholegrain snacks are virtually allergen free and available in Smoky BBQ, Spicy Chilli and Salt & Pepper flavours! See you again next year!

Local students create short films about our new Simple Bakes range!

December 2016

We were delighted to host a group of local students at the factory recently, where we had the opportunity to talk about brand, product and communication. The students loved the new Simple Bakes range and were keen to create some innovative short films to share on social media. Keep an eye open for their work, we’ll be sharing it across our social media too!

New range Simple Bakes makes headlines in The Grocer

September 2016

Have you heard the news? Our new range of free from Simple Bakes are a real hit with The Grocer. Our ‘Simple Bakes’ scored a fantastic 45/50 in the acid test with consumer comments like: ‘packaging stands out’, ‘great taste’, ‘indulgent’ and ‘appeal for non-coeliacs’

If you’re a potential stockist or distributor interested in finding out how Simple Bakes could help you reach new free from customers, get in touch today!

Gluten free blogger, Coeliac Delight, shares her feedback on our new Simple Bakes range!

July 2016

Following on from the Allergy Show in London, we’ve loved receiving terrific feedback from the people we met. Thanks to all of the bloggers that wrote about the launch of Simple Bakes, your feedback is invaluable to us developing our range. Here is a link to the blog from Coeliac Delight, who highly recommends the Sweet Chilli flavour! You can read the blog in full here...

Meet the team and be the first to try our new range – Simple Bakes!

July 2016

If you are heading to the Allergy Show at Olympia between the 8th and 10th July be sure to stop by and say hi to Sue and Angeliki. They’ll be launching our brand new range, Simple Bakes, which are not only gluten free, but vegan too! The team will have lots of samples plus bags for you to buy and take home, we can’t wait to share our new snacking sensation with you!

try our newest snacking innovation!

 

#feelfree

less fat*

*than leading regular
potato chips

 

Skip gluten, dairy and nuts... BUT

don’t skip taste!

feel free to enjoy Simple Bakes!

Simple Bakes is the first wholegrain snack that will tantalise your taste buds from the very first crunch, while being completely free from most common allergens.

Gluten free - NON GMO – contain no DAIRY - CHOLESTEROL FREE - Nut and Egg free - LESS THAN 100 CALORIES PER SERVING - NO PRESERVATIVES -
NO ARTIFICIAL FLAVOURS or COLOURS - 0g TRANS fat PER SERVING

simple
bakes

Explore our
exciting flavors

Pinch of sea salt & pepper

Discover how a delicate pinch of salt can wake up the taste buds from that first crispy bite. Oh, and we sprinkled in some freshly milled pepper too for the perfect flavour-warming kick. Ideal for any occasion, share with friends or not!

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Spicy chilli

For the perfect fusion of fiery warmth and tasty tanginess why not try our Spicy Chilli flavour! These perfectly seasoned morsels pack a punch without being too hot to handle. Plenty of reasons to put a bit of spice back into your life!

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Smoky BBQ

One taste of these ‘Deep South’ inspired snacks and you’ll notice how our secret blend of sweet and smoky spices works wonders to give you that traditionally rich BBQ smokehouse flavour that is so hard to resist! Plus, our Simple Bakes are baked to a light, crispy and bubbly perfection – bringing new meaning to the word ‘moreish’!

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verified

Gluten free

Whether you’re gluten intolerant or simply want to avoid gluten in your diet, you can rest easy because Wellaby’s has you covered! We produce Simple Bakes in our bespoke gluten free dedicated facility and operate strict control over incoming ingredients to ensure our products are 100% free of gluten (good to know!)

If you don’t mind gluten but are looking for a great tasting healthy snack, give Simple Bakes a try and you’ll be smiling with us in no time!

simple
bakes

Explore our
exciting flavours

Only 6% fat!

We bake our products to perfection and we only use natural and authentic ingredients. That’s why our Simple Bakes are so moreish and tasty, yet only have 6% fat per 100g and
 are less than 100 Kcal per serving...

Feel free to enjoy Simple Bakes until the very last crispy bite!

simple
bakes

Explore our
exciting flavours

no DAIRY

Great snacking should be simple and it should be for everyone! So we’ve worked hard to create a delicious dairy-free recipe that makes snacking an inclusive, hassle-free and enjoyable experience for everyone - including those who wish to avoid dairy!

Do you choose to eat vegan or simply need to avoid dairy....? You are one light and crispy crunch away from great taste!!

simple
bakes

Explore our
exciting flavours

At Wellaby’s we make deliciously moreish snacks to make you smile!

Our amazing team includes some of the most highly qualified and talented people, with whom we share our passion for “tasty, healthier snacking”.

Wellaby’s is dedicated to:

Creating an innovative and socially responsible company where everyone is encouraged to be themselves and develop their skills.

Being good and doing good - for our local community, our environment, our planet and the people around us.

Snacking that makes you smile! We believe in the importance of a nutritious and well balanced diet which brings health and vitality to all.

credentials

We started our family business back in 1994 when our father George Stratakis, first opened his own bakery in Thessaloniki, Greece ‘CIBUS’. This quickly became the largest bakery in Northern Greece, producing a wide range of goods, including 40 different varieties of bread, the traditional Koulouri of Thessaloniki, breadsticks and various cookies and dough products.

Inspired by our father’s work and with his support and expert guidance at hand, in 2006 we decided to start a new business of our own. Wellaby’s was born, with a passion for producing unique, innovative, tasty, gluten free snacks.

Over time, our production centre expanded, driven by our relentless passion to create tasty, unique, innovative, gluten-free snacks and our ongoing research into quality ingredients inspired by our forward-thinking family vision.

Today, in more than 11 countries around the world, the Wellaby's name has become synonymous with providing tasty, quality gluten-free snacks.

Alex & Dimitrios

We are very strict with our production specifications

Wellaby’s snacks are produced and packaged by its well-trained and dedicated personnel at its purpose-built, 100% gluten-free production unit facility. Wellaby’s thoroughly checks all ingredients to make sure they adhere to its high quality standards and it conducts constant lab tests to ensure that its snacks never become contaminated with unwanted ingredients.

The production process is BRC and ISO22000 certified. Wellaby’s is also proud to have been certified by external partners like the
"Gluten Intolerance Group of North America (GFCO)",
Marks & Spencer and COSTCO amongst others.

If you have any questions about Wellaby’s quality control systems, feel free to get in touch:
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credentials

At Wellaby’s we believe that people make all the difference!

Which is why we feel proud for our people!
Besides their professional expertise, each one of them brings a different quality to the table, making our team diverse with their unique personality!

MEET OUR TEAM:

Dimitrios Stratakis
Founder - Managing Director
Dimitrios Stratakis

Dimitrios has been travelling around the world to introduce Wellaby’s to new markets and consumers! In his own words: ‘Creating a product from an idea is a very rewarding process. This is only matched by the satisfaction of creating a great team and a great business that will drive the product to be a success.’ In his free time he loves travelling, reading, and contributing in his local NGO that helps improve our local community in Thessaloniki.

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Alexandros Stratakis
Founder - Innovation Director
Alexandros Stratakis

Alex is a passionate Innovator and has been driving Wellaby’s to be the most innovating snack company out there! He won’t settle for anything less.

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Georgios Stratakis
Founder – President
Georgios Stratakis

George is the soul of Wellabys! He has extensive experience in food, having successfully pioneered food businesses, before starting up Wellabys with Alex & Dimitrios.

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Sue Warren
Strategic Development Director
Sue Warren

With over 25 years working in the international food business in both retail and foodservice, it’s so rewarding to be a part of Wellaby’s journey and team - to help us grow by working in partnership with our customers and to build an outstanding business, brand and team across so many countries.”

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Angeliki Petsa
Quality & Commercial Operations Manager
Angeliki Petsa

Wellaby’s is a place where my passion for multicultural business and focus on quality is fulfilled! I love being in touch with people from all around the world and working internally with a great team of like-minded individuals to make sure our promise for quality is truly authentic! When not working, I love to have some time off playing tennis, piano, going out on excursions and trying new gluten free recipes at home.

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Antonios Tsakiris
Plant Director
Antonios Tsakiris

Antonis has a long experience managing and running bakery plants. He has been working with the Stratakis family for many years and gladly joined in a new adventure when the Wellaby’s venture started!

Achilleas Klepkos
Financial Controller
Achilleas Klepkos

Achilleas, a proud father of two, has left a career in basketball to help team Wellaby’s score internationally! We call him a financial wizard, but he insists that numbers don’t lie and adds… ‘the Wellaby’s products just sell themselves, no need for wizzards’!

Silvia Marantidou
Quality Management
Silvia Marantidou

Our Food technologist who loves healthy eating, fresh sparkling wines, dogs and turtles, practicing yoga and travelling around the world. A passionate member of our Wellaby ’s family and Quality team, focused on food hygiene, HACCP and allergen control.

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Christos Sevastos
Project Manager
Christos Sevastos

I enjoy working on New Products from scratch, and I get great satisfaction when I see a product I have helped create be launched in International Markets and loved by consumers!

Eleni Papadopoulou
Administration
Eleni Papadopoulou

I love communication and most of the time that’s exactly what I do! I am handling internal and external communications interacting with people and contributing in interesting projects!

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Vassiliki Bakirtzi
Customer Support
Vassiliki Bakirtzi

A happy customer is a reason to smile about! That’s exactly what I do, managing the complete process of getting our products from our factory to their final destination!

Aikaterini Mironidou & Despina Paraskevaidou
Accounting Department
Aikaterini Mironidou & Despina Paraskevaidou

Despina & Aikaterini are the ones making sure everything is kept in order and running well!

Konstantinos Petropoulos
Supply Chain & Logistics Management
Konstantinos Petropoulos

I enjoy managing different tasks and being part of the Wellabys team! Storage organization, distribution of goods all around the world and supporting our supply chain is part of what I do…

Alexandros Tsoulkanis
Warehouse Supervisor
Alexandros Tsoulkanis

Alexandros makes sure we always have the material needed to produce tasty snacks! This sometimes is a challenge given the rising demand, but as he says: “It my responsibility to make sure all our warehouse’s activities run smoothly and I love working with the Wellabys team to do just that!

Thomas Efthimiou
Production Supervisor
Thomas Efthimiou

Thomas is the newest addition to the Wellaby’s team. He makes sure our production runs efficiently and on time!

  1. things we care about
  2. More about our story
  3. Our Quality credentials
  4. Our team
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Snacking to smile about